Arnie has been a top marketing and advertising professional for over 20 years. He brings fresh ideas and innovative approaches to your marketing plus the knowledge and experience to implement them.
As a life-long boater and a licensed captain he has focused on the marine industry. His unique skillset allows him to understand the marketing needs and create advertising and marketing programs for a diverse group of clients. He works closely with boat builders, electronics and marine equipment manufacturers, yards and services, charter companies, brokers, dealers and more. His knowledge of ad buying and negotiation skills can save your company money. In addition to the marine industry Arnie has extensive knowledge of Real Estate, property management, construction and remodeling. He also has experience developing advertising and marketing campaigns for non-profits.
Arnie is well versed in native content solutions having written and published articles in national publications as well as newspapers and online. His knowledge and passion for the sea helps him develop marketing programs and content that other experienced boaters can relate to.
He has a deep rooted understanding of data and analytics stretching back to his early days conducting research in marine biology and leading into his work at a controlled circulation publication, essentially a complex direct marketing vehicle. Arnie is currently the Vice President of Marine Marketing for the Kaufman Group a business services and analytics think tank. He is also the President of TKG Marine Analytics where he continues his work helping companies understand the marketplace and how it relates to their unique products or services.