Public Relations (PR) is one of the most effective ways to get your message out. This can be as simple as helping you write and distribute effective press releases or as complex as incorporating events, promotions and many other ways of broadcasting your marketing message out to various media outlets. At Brand Builder Media, we are PR specialists and have a proven track record of helping companies maximize their impact using PR.
Purchasing advertising can be challenging. There are so many outlets to choose from and they all tell you they are the right one for you. Sorting through demographic data in order to understand whether a media outlet’s audience is your best target can be tricky. Reading audit statements, audience reports and sorting through proprietary research in order to find the truth can be like detective work. Once you have the right information you still have to negotiate the best rates and terms. We have over 20 year’s worth of experience in Media Buying at Brand Builder Media. We can get the facts you need about any media outlets audience and negotiate the best possible rates for your advertising program, saving you money.
It can be expensive to reach the audience you are trying to attract and impact with your advertising. Wouldn’t it be sad if you spent a lot of money putting your ads in the right place but your buyers never noticed your ad? What if they didn’t understand what you are advertising? Worse yet what if they saw your ad but associated it with a competitive brand or a negative experience they have had? We can help you create and execute your advertising campaign by building dynamic and effective ad creative that will get noticed.
Native Content/Sponsored Content/Native Advertising is all the rage. What is it and why is it important to you? In the most basic sense Native Content is using story-telling to promote and advertise your product or service. The fact is that people remember stories better than they remember other styles of communication. Typically, it is paid for and/or written by an advertiser (hence the sponsored label) but done in a journalistic style. Many times native advertising doesn’t pitch a particular product in the usual sense. The products promotion and branding is a byproduct of the story or is interwoven into the story.
A story or short video has a lot of impact and can help build your brand more quickly than traditional advertising. We don’t always know what we are actually in the market for and native content engages us and brings in prospects that might have ignored other styles of marketing. By entertaining and informing your audience, you can introduce your product or service to them in a subtle but effective way. Brand Builder Media specializes in native content solutions let us help you tell your story
Facebook, Twitter, Instagram, Snapchat, Linked In and more. Social Media is a hot topic in today’s media world. What Social media is right for you and your business? We can help you unjumble the social media puzzle and make it work for you.
Event Marketing can be very effective. Events give you direct contact with customers or prospects and they allow you to create lasting brand impressions. The unique attitudes formed by crowd psychology trigger stronger and more permanent reactions that can keep your product or service imprinted in your prospect’s mind. Ok that sounds a little creepy. Events are fun! We can help figure out how to best utilize events for you!
Everybody wins! Promotions and contests bring a fun factor to your Marketing and attract buyers as well as interest from people who might not know they are in the market for what you are offering. Whether it’s a simple call to action campaign to promote a sale or discount, or it’s a full blown contest Brand Builder Media can help you get the most out of it.
Search Engine Optimization/Search Engine Marketing
Search Engine Optimization is an important part of Internet Marketing. People are increasingly reliant on Google, Bing, Yahoo, Baidu and other top search engines to find what they are looking for on the Internet. If your company doesn’t search well and your competitor does, you have a problem. You want your company to always come up at the top of the page. Your website can look fantastic but if your customers can’t find it or go to other websites first, it can and will impact your business. Let us help you figure out ways to keep your site at the top of the lists.
The more you know the better you can create an effective strategy. Market research and analytics can you give you access to important facts about your brand, product, service or the market itself. We can help you conduct the research and then use this understanding to develop and create an effective marketing strategy.
Your website is your window to the world. Presenting your company in a clear and professional way will reinforce your brand image and impact who does business with you. We can help refine your website strategy to insure your website reflects the unique personality of your company. We have a great group of web developers that can execute your web strategy no matter how simple or complex a story you have to tell.
What do consumers think of your brand? What image do you want your brand to convey? Is your branding consistent and effective? Does it really speak to who you are or do you have an issue with your branding that needs to be adjusted? Brand is in our name because we understand how important your brand is. We specialize in helping companies like yours build their brand but also in finding the best ways to keep your brand working for you.
This may not be the most high-tech advertising but well placed and impactful billboards and signage is very important to your brand. Do you know what business you are approaching when you see golden arches? Stuck in traffic and see a billboard for a ride sharing service and suddenly realize you are in the market for their product? We can help you think outside of the box!
The continued dialogue of a Blog can be compelling. The interaction of opinions on some blog sights can also be of further interest to the audience. Utilizing Blogs effectively can be a great way to market yourself, your product or your company.
Radio not only impacts thousands of people at the same time, but according to recent studies the Return on Investment from Radio is higher than other advertising mediums. Radio really helps drive traffic to brick and mortar businesses. At Brand Builder, we have put together radio strategies that have proven effective for our customers. We can help you figure out if radio is right for you and create a campaign that drives business while growing your name and reputation.
As one of the fastest growing marketing venues video can help tell your story and build your brand. 60% of all US adults carry a portable video player with them nearly everywhere they go, their smartphone! Video is hot! Whether it’s as simple as a well-placed webcam, a panoramic drone overview for real estate sales or as complex as a mini-feature story using native content techniques, video can be an important part of your marketing. We can help you not only with video production and strategy but in finding the right avenues to broadcast and distribute your video.
Television is an ever-changing but still effective marketing tool. The blurring of video and TV, the invention and wide spread use of DVRs as well as the confusion that thousands of channels now available on cable and satellite have caused continue to transform TV advertising. With Amazon, Hulu, Netflix, and more TV continues to diversify in new and different ways. The fact remains that people are in front of screens more now than they ever have been before. Impacting your audience through TV can really work, let us help you find cost effective ways to use TV in your marketing.
In today’s complex world communication is more important than ever. From scheduling to proper email, phone and conferencing solutions the modern marketplace has a vast array of options for communications. There are also thousands of cool apps, software solutions and other technological ways to improve your communication both internally and outside of your company. We can help you figure out if and where your communication is breaking down as well as sort through some effective and in some cases high-tech solutions that can help your company communicate and function more efficiently.
Impacting your target audience may be one of the primary steps in your marketing but how do you know who you are influencing and when they are most likely to buy? Lead Generation programs can help track your customers through the buying cycle and help you inspire them to purchase or at least get them in the door so your sales team can close them.
Your logo, colors, tag lines, business cards and stationary all reflect on your brand. Let our graphic artists create modern and professional designs for all your impact points. Remember ,“We put your best foot forward!”